About Us

Christine Welniak is a market researcher and medical writer. She has a reputation for going the extra mile, quality product, and a short learning curve. Since founding Upside Communications in 2005, Ms. Welniak has focused on the medical device industry. She has analyzed the competitive landscape and emerging treatments for a host of diseases/conditions, including heart failure, atrial fibrillation, valve disease, and stroke, among others. She quickly absorbs the science of a disease state to create effective communications for professional audiences.

Ms. Welniak is valued for her sophisticated perspective on healthcare industry trends, treatments, and product adoption. She excels at CME grant proposals and needs assessments and reports on healthcare reform and reimbursement topics for trade magazines and on-line forums. She writes white papers for medical device companies and position papers for non-profit groups. She regularly provides coverage of medical meetings and interviews healthcare professionals.

Prior to Upside Communications, Ms. Welniak worked in the equity research departments of investment banks for over 10 years. She took part in the in-depth analysis of financial and business plans for hundreds of companies and oversaw the publication process for all communications with investors. Her tenure on Wall Street honed her ability to identify key take-aways, create cogent theses, and distill complex concepts in full-length reports as well as sales training slide decks.

Ms. Welniak received her Bachelor of Arts degree in 1990 from Claremont McKenna College, where she graduated magna cum laude and was inducted into Phi Beta Kappa. Ms. Welniak is a member of the American Medical Writers’ Association (AMWA) and Healthcare Financial Management Association. She maintains a strong professional network and is frequently invited to share her medical device expertise and business acumen at AMWA conferences and workshops.

Learn more about our strategic consulting services and medical writing focus.